In a significant move to bolster its tourism and aviation sectors, Saudi Arabia’s Air Connectivity Program (ACP) has inked a memorandum of understanding with the premium airline beOnd. This agreement is set to open new direct all-premium flight routes between Red Sea International Airport and six key European cities, including London, Paris, Milan, Munich, Zurich, and Moscow. These proposed routes are aimed at enhancing accessibility for international travelers to the Red Sea, aligning with the Kingdom’s broader efforts to boost tourism growth.
The deal was formalized during the Farnborough International Airshow 2026 in London, underscoring Saudi Arabia’s commitment to expanding its global air connectivity. This initiative is a critical component of the nation’s Vision 2030 strategy, which seeks to diversify the economy and attract more international visitors. By establishing these direct flights, the Kingdom hopes to position the Red Sea as a leading destination for luxury travel, thereby increasing inbound tourism and providing more travel options for global tourists.
Officials involved in the partnership have highlighted its potential to drive long-term economic growth by strengthening aviation and tourism links. The new flight routes are expected not only to improve travel convenience but also to contribute significantly to the Kingdom’s economic objectives by drawing in high-spending tourists from Europe.
beOnd, known for its focus on premium leisure travel, expressed its dedication to supporting Saudi Arabia’s ambitious tourism plans through this collaboration. The airline sees the partnership as a strategic opportunity to expand its high-end travel services to the Kingdom, further reinforcing Saudi Arabia’s position as an attractive luxury travel destination.